从变焦 Fatigue到Serendipity
我们到了, approaching the anniversary of national lockdowns, 我们还在处理, 前面和中间, 与COVID-19. I wrote this column a few weeks before Christmas, and I knew then it was foolhardy to make predictions about what 2021 would hold, although I normally try to do a forecast in the first 思维之流 column of the new year.
在流媒体行业, especially the portion that comprises media and entertainment OTT viewing, the fact that COVID-19 continues to keep people at home will only help companies like Disney, 它已经打破了其OTT用户目标. 在12月, the company announced that Disney+ has more than 86 million paid subscribers, 大大超过预期的增长. Disney is so confident in the numbers that it's following Netflix's lead and raising rates by a dollar a month. It's unlikely the increase will lead to many cancellations during this harsh pandemic winter.
在工作方面, the number of industry event cancellations each month exceeds the number of lawsuits to overturn the election that former President Donald 特朗普了. As a result, conferences continue to be hosted virtually, and the go-to tool is 变焦. There have been so many 变焦 meetings and conferences that we're at the point at which the name “变焦” has become a verb. 变焦, or any other videoconferencing tool geared toward group gatherings, 这是与同事保持联系的好方法吗, 家庭, 潜在的商业伙伴. 然后缩放 它带来了变焦疲劳. There's a point at which the human psyche craves travel and face-to-face interaction. 这种疲劳并不新鲜, 一定, and videoconferencing has proven to be a much better way to cope with isolation than we've ever had before.
我要和自己约会一下, but I saw this same trend when I first started in videoconferencing in 1992, as the Department of Defense was establishing secure videoconferencing rooms to hold both classified and run-of-the-mill virtual gatherings as training for the still-ongoing Cold War and as a way to save on travel costs. People who used videoconferencing for project meetings would remark that they really liked to travel first, 与人面对面交流, and then use the secure rooms to handle ongoing weekly or monthly meetings. One reason they'd offer was that since most locations only had one secure room, the room reservations had to be coordinated across multiple locations and booked well in advance. But that wasn't the real reason: People working together on a project wanted to do what we jokingly referred to as the "sniff test" of meeting potential business partners face-to-face.
发生了什么变化?, 也许, is the realization that the travel at the beginning of a project—and, 正如我们当时看到的, at the end of a successful project—wasn't about boondoggling or poor videoconferencing experiences, especially since these same people would praise the use of videoconferencing for midpoint meetings. 而, it was about the need for human interaction and the serendipities that come with gathering a group of people at a conference or business meeting: the side conversations that yield new business, 来自肢体语言的警告信号, or a whole host of other things we can't put a finger on but know are part of why meeting people in person either draws us to them or repels us.
所以，在中间这里 大流行, when we're reliant on 变焦 to bring us together, don't forget that the vibes you get as part of the virtual meeting experience—whether from the background decor or the more relaxed environment that 变焦 tends to foster—aren't the full picture when it comes to making business decisions. Here's to finding our way back to serendipity soon.
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