从远程到现场直播:钟摆的摆动
Before COVID, 企业流媒体正在缓慢增长, as executives, marketers, and event planners realized that not everyone could make every event, and there’s a larger audience out there that wants to be involved, but may not be able to devote the time or dollars to attend an in-person event. 有些人根本不想旅行.
When COVID hit in 2020, in-person events, globally, were shut down. After some months, event organizers and companies that had done quarterly and annual meetings and public product announcements before the pandemic realized those events still had to happen. The worldwide public still wanted or needed to know what was going on, and the pendulum that was slowly swinging in the direction of streaming was slammed full throttle. All of these events had to be streamed and include remote presenters, 不同的观众, the using public, or internal CDNs. 百家乐软件app最新版下载忙得不可开交, 流媒体工具制造商, 云服务提供商.
Then, come early 2022, the pendulum swung back in the complete other direction. 活动制作人、公司人力百家乐软件经理、教会牧师等., wanted to “foster in-person connections” and actively shunned streaming in favor of “encouraging” people to meet face-to-face. It was important to rebuild the personal connections that were lost during COVID, they said. 许多人仍然不想登机, trains, 在公共汽车上和其他数百人坐在一起整整一天. But even those clients who were slowly expanding the streaming part of their meetings before COVID were no longer calling us.
部分原因是像Zoom这样的在线会议工具, Microsoft Teams, 而Webex在COVID期间变得至关重要. The demand for new features went through the roof, and the solution providers responded. What had been clunky tools with limited features and bad audio became much more capable. 现在他们可以突出/固定多个扬声器, 画中画和叠加, 为了保护隐私，把杂乱的房间模糊掉, 提供高品质声音, 并提供全高清视频.
These meeting apps became capable streaming event production tools. They added event features like registration, schedules, meeting areas, chatting, and more. In time, they were providing a more involved and complex streaming solution than the outside companies were providing before COVID.
接下来会发生什么呢? Will the IT and marketing people tasked with planning company meetings continue to run the virtual shows? Will churches and organizations continue to provide hybrid services? Will big events continue to bring in outside companies to do their streaming, or will they be content with the new advanced capabilities the business chat apps offer?
I, for one, see the rapid growth of software solutions during COVID as providing “good enough” services to organizations that were only reluctantly bringing in outside services because they lacked in-house expertise. Now, a decent video camera and microphone plugged into a laptop deliver good results, COVID的要求为其发挥作用提供了时间.
But I also see a larger part of the market that went the chat-app route out of necessity recognizing that live-streaming production is hard. It’s complex and confusing, and many times, it just doesn’t work the way you’d expect it to. 混合好的现场音频对许多人来说是一个令人困惑的过程, 提供良好的照明也是如此, 调整压缩比特率, 管理网络, 并与IT进行接口，以获得带宽和QoS, redundancy, and backups. 这一切都来自于经验. Many people who were forced to provide these services in-house during COVID will be happy to return the job to the experts.
The pendulum has swung back away from streaming for a brief period, 但COVID让数百万人看到了权力, capability, 以及流媒体的便利性——对提供者和与会者来说. It also helped a lot of people realize that it’s not as easy as it looks. I see the end result moving that pendulum toward more streaming—and more kinds of streaming—in the near future.
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