Can Niche OTT Services Survive Without Aggregators?

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罗伯·狄龙: 这些小众服务能靠自己生存下去吗? Or, do they need to look to prove over some of the other aggregators to get them in front of people to help them with the discovery?

乔·Jorczak: I agree with Mike that niche services can survive. 想想动漫社区吧? People who are passionate about their audience about their topic. If there was a service that fits their requirements and it's easy to subscribe, 这给了他们长期的价值. 总的体验是

吉姆长: And if you're that content supplier and I would say this to maybe even Disney. why not still have some stuff on Netflix, right? 你知道, and if the people want a deep dive into Star Wars and all that, 你知道该去哪里:Disney+. 我当然相信, 你知道, 我们在这个国家已经了解到, give consumers your content wherever you can find them, and not doing that is like pretending you can predict the future of economics and consumer behavior, 哪一个, 据我所知, 他们谁也做不到...

迈克格林: 乔提到了动漫, 哪一个 is actually a good litmnus test for some of this topic because Crunchyroll has been at that for a long time and has been a successful standalone SVOD business. But 你知道 now they're part of Warner Media with Otter, and may be part of HBO Max I'm not sure and at the same time anything that's even really strong in an independent niche maybe gets aggregated and then separately Netflix has added, 我认为, probably more Anime content than Crunchyroll has. 我不太确定. 但是人们知道Netflix是这样的吗? 人们发现了吗?? Is that audience that's passionate about that content finding that need met within Netflix? I mean, what does that mean for those standalones?

乔·Jorczak: 好吧, and Sony just acquired Funimation and then they just acquired Aniplexity or aggregating that content. But 我认为 if they let those brands live on their own and continue to have that brand identity and connection with our consumers, 他们仍然可以成功. It's when you try to force them into this mold, 这个公司的保护伞, And wall things off is when they start to run into trouble.

Josette:多米尼邦泰 我认为 it's going to be tough for niche OTT video services. To survive and thrive and you need to be very well capitalized. 正如我在介绍中提到的, I'm doing some work with European Telecommunications companies that are launching search services and it's really hard, 即使财大气粗. The level of market awareness that you have to create, the tremendous amount of marketing. Reaching your consumers is a pretty daunting proposition, 哪一个 doesn't mean that some won't succeed--and you were mentioning Crunchyroll 哪一个 is obviously a very, 非常成功的服务. 还有动画. 你知道 if just meet those fans or those communities you were talking about. The service, the services, the LBTG community and that, that has legs as we say in Hollywood.