Localization and the Future of the Streaming Ecosystem
Streaming localization is not just about delivering content to multiple regions; it’s about “opening up the world,昆西·奥拉通德如是说, VP, 产品直接面向消费者, nbc环球/孔雀电视, who explains why he believes streaming localization is so critically important in this clip from his 流媒体 Connect 2023 keynote conversation with 媒体 Universe Cartographer Evan Shapiro, 首席执行官, ESHAP.
“When you look out across the ecosystem now, sitting from that kind of crossroads of product, data, content, 商业模式, 那种全球视野, 什么最让你兴奋?夏皮罗问奥拉通德. “What are the landmark achievements that you expect to come out in the next couple of years, or the new products that you think are going to launch, or new content that you think is going to light the world on fire?
Olatunde cites localization as one aspect he is most excited about. “Not just only…from the local [perspective], but the education that brings along with it, 真正打开了世界. The more you understand communities, cultures, and groups, the more tolerant you become. 我们就会变得越宽容, the better our laws are to be more inclusive, and that's one of the things that I love about media,他说. He emphasizes that during the pandemic, the consumption of “mindfulness content” increased. “You've got masterclasses that are happening, teaching people about different cultures, how filmmaking is happening with different cultures, how different idiosyncrasies affect different things. Again, that is what I'm excited about the opportunity. I'm a third culture kid, so growing up in different countries and stuff, so that is a passion for me.”
“我喜欢这样。! ‘第三文化的孩子，’”夏皮罗说. “We've talked about this before, but explain that really quickly.”
“A third culture kid is a kid who grew up or partly grew up in diverse cultures in different countries,奥拉通德说. “I'm Yoruba, so I was partly [from] Nigeria and also England [and] schooled in the States.”
夏皮罗说, “And that culture collision is going to wind up being an important part of the conversation on a moving forward basis.”
“对，”奥拉通德说. “这是世界发展的方向.” He mentions that it was very important to his parents that he and his brothers were in a position to “navigate that and have more tolerance with different cultures, with different people…and that's where we are going. So technology is helping us advance with lightning speed."
Learn more about a wide range of streaming industry topics at the next 流媒体 Connect in November 2023.
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