The Politicization of Codec Adoption
Learn more about emerging codecs at 流媒体东部2022.
Read the complete transcript of this clip:
1月时: 18年前，H.264 came to market and dominated because it was the best codec. And we've really moved into the era of the politicization of codecs. So now we've got we've got AV1 and the Alliance for Open Media. 我认为在美国这里.S., we tend to look at the world through an AOMedia lens. 但是如果你看VVC, Qualcomm is one of the biggest patent holders, and MediaTek is up there as well. And they happen to make a lot of the chipsets for a lot of the Android phones. So whether or not Sunil thinks he's gonna adopt it for Twitch, 主要是游戏玩家, 不是优质内容, 不是在客厅里. If you look at all the adoption trials for VVC that are out there from very large companies and very large surfaces in the Far East, VVC has a ton of momentum going for it that you really wouldn't believe if you view the world through an AOMedia-centric lens.
I'm smiling because it's so political these days, and which codec is Qualcomm going to adopt? They haven't adopted AV1 yet because they don't have any IP in it. They are gonna adopt VVC, which means a bunch of Android phones are gonna have VVC. What impact does that have on publishers? 这还有待观察. 媒体在美国非常强大.S., and obviously worldwide as well, but there are a lot of forces that are kind of against what it is they're trying to promote, 哪个是AV1, AV2-specific世界.
艾伦McLennan: It's very timely that you bring up Alliance of Open Media. Are they in a lobbyist group in that case, within the industry? Are they looking to find solutions? Politicization of an environment like this never works out to anyone's advantage because then the best tech doesn't win. 这是一件好事吗? Are they driving codec adoption at this time?
1月时: If you look at the fact that Chrome doesn't support HEVC playback, even on platforms that it's available for free, 你可能会说, “是啊, 他们在开车." If you can look at the early adoption for AV1, when it costs 200 times more to encode than any other codec, you could probably say there was politicization and you'll see the same thing. I guess my point is that again, we view the world through an AOMedia-centric lens, or at least I do because I'm here in the States. But if you go overseas in China and the Far East, and you look beyond Netflix and YouTube, there's a lot of support for VVC.
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