Video: How to Manage Audience Interactions on Facebook Live

In this excerpt from his presentation at 流媒体 West, Humane Society Managing Director Chad Sisneros describes how his creative and technical team approach Facebook Live webcasts to ensure the audience knows about the event before it happens, 在整个演示过程中都很投入吗, 并得到了问题的答案, 并利用组织的2.5 million-strong Facebook fan base to advance its mission.

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乍得Sisneros: 在Facebook上我们有2个.5 million fans, so we feel like that's a big enough audience that we want to communicate to them. 这张单子对我们很有用, 这对我们有用, that we try to take advantage of every time we do a Facebook Live broadcast. 提前练习. 挡住它，让它继续移动. 我们试着专注于视觉效果. 提前推广它, 发推特, 提前在Facebook上发布, 提前几个小时, 说, “嘿,每个人都, 看看来了什么." Engage live with the audience, that's primarily for Periscope. When somebody joins, that's the good piece of Periscope, you can see, "John Smith just joined.口头上大声喊出他们.

Whenever I'm on Facebook and somebody 说s, "Hey Chad, you just joined. 好,你好.“这是一种很棒的参与. One of the biggest ones that I can mention for us, engage with commenters, has to do with Facebook. 这种参与对我们来说非常重要. We go so far as every time we do a Facebook Live we try to figure out what the comments are going to be, what questions are going to come up in the comments, and we come up with a top 10 list of questions that we know we're going to get, 我们把答案写出来, 我们与知道答案的专家合作, 不管是小浣熊还是别的什么, we figure out the top 10 lists so then we have somebody else outside of the live stream working to answer those comments during the live stream.

有很多评论, 我正在拍摄它, 我们有专家在现场, we don't have to worry about answering those comments right then. 太难了, 我们正忙着拍呢, but somebody else in the office is answering those comments, so responding to the audience immediately is really important for us. 它增加了参与度, 它告诉观众, “我们在听你说, 我们想马上给你答复."

乍得Sisneros: 在Facebook上我们有2个.5 million fans, so we feel like that's a big enough audience that we want to communicate to them. 这张单子对我们很有用, 这对我们有用, that we try to take advantage of every time we do a Facebook Live. 提前练习. 稍后我将向您展示一些示例. 挡住它，让它继续移动. 我们试着专注于视觉效果. 提前推广它, 发推特, 提前在Facebook上发布, 提前几个小时, 说, “嘿,每个人都, 看看来了什么." Engage live with the audience, that's primarily for Periscope. When somebody joins, that's the good piece of Periscope, you can see, "John Smith just joined.口头上大声喊出他们.

Whenever I'm on Facebook and somebody 说s, "Hey Chad, you just joined. 好,你好.“这是一种很棒的参与. One of the biggest ones that I can mention for us, engage with commenters, has to do with Facebook. 这种参与对我们来说非常重要. We go so far as every time we do a Facebook Live we try to figure out what the comments are going to be, what questions are going to come up in the comments, and we come up with a top 10 list of questions that we know we're going to get, 我们把答案写出来, 我们与知道答案的专家合作, 不管是小浣熊还是别的什么, we figure out the top 10 lists so then we have somebody else outside of the live stream working to answer those comments during the live stream.