Video: Key Considerations for a Viable OTT Offering

Learn more about personalization and OTT at 流媒体的下一个事件.

Watch the complete panel from OTT Leadership Summit, OTT102. Getting Over the Top--How to Build a Viable OTT Offer，在… 流媒体 Conference Video Portal.

Read the complete transcript of this clip:

格雷格·费里斯: I think we talk a lot about content being king, and it definitely is. 但, 正如我们所见, all these various needs from different consumers and varying SVOD services coming to market. I think what's really important is that we understand context.

What you may need may be very different depending on where you are, 你是谁, 你过去的所作所为. 不仅仅是在自己的服务上, 如果我们讨论, 例如, 网飞公司, 他们的推荐服务, it effectively takes into account what else you've done on 网飞公司. When we look at it at Fandango I think we apply, 最终, your entire moviegoing history and your taste, whether it was in theater or at home, to help us inform what we think you might like when we're streaming on FandangoNOW, 例如.

但 also, you have to take into consideration, is it a weeknight? 今天是周末吗?? 你在找简短的形式吗? 你在找长篇小说吗? I know, personally, on a Wednesday, I won't watch anything over an hour and a half. It just doesn't fit into my schedule.

So, understanding not only who your user is, but what modality they're in. Are they looking for something they can settle in to? Is it something that contextually also has to fit in with what else they've watched in the past? For example, again, we'll sell Avengers tickets at a very large volume in these past several weeks.

Over the two weeks from the time you bought that ticket, the time that you're actually seeing it in theater, your experience on FandangoNOW is different. We're featuring content from the MCU, so if you wanna get caught up on Infinity War, 这是最重要的. That might not be there if you didn't buy a ticket to Endgame.

So understanding the context and the modality of the shopper--in our case, since we're transactional--but of the viewer, is critically important and going beyond just the recommendations based on what you've done on that platform.