新冠时代新内容从何而来?
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Eric Schumacher-Rasmussen: 很明显, one of the things that's going on is that scripted content production has very much ground to a halt. It is slowly creeping back up, but we actually have a question from the audience. 这个已经在我们的清单上了, 这是, 我们是否有耗尽新内容的危险? 电视高峰时代是否只是暂停了? 结束了吗?? Where do you see the creation of new content coming from? Is it going to be more unscripted content, reality content, animation? 米歇尔，你对此有什么看法?
米歇尔·亚伯拉罕: 它实际上是以上所有的. 大流行期间, 我们看到媒体公司非常有创意, whether it be repurposing content that had aired before with new commentary, or... 例如, the summer season has traditionally been one where you see a lot of replays of content that had been shown earlier in the year. We're in the process of moving away from that seasonality, 但它仍然有传统的一面. So I don't know that consumers were that impacted yet, 但我们肯定会在秋季看到它, as production did shut down for a lot of content and is slowly resuming, but then you certainly have content creators that are not necessarily tied to what we think of as premium production that don't recognize any kind of seasonality and continue to produce new content, 像往常一样，周复一周. 所以这是一种混合. 这取决于你在光谱中的位置, as far as whether you've been offering new content or not.
尤安麦克劳德: 很明显, 我们投入了很多, um, 制作暂停，以保护我们的团队, and we're being very strategic about how we get some of those shows back into production. 但同时, 因为我们有敏捷思维, 我们已经有了一些不可思议的天才, step forward and create some very innovative shows under the social distancing measures. 有个节目叫Selena + Chef, which features Selena Gomez in our kitchen with a chef in a remote area, 他们在教赛琳娜怎么做饭. 还有一个节目叫《百家乐软件app最新版下载》, 像贝蒂·米德勒这样的人. That's all been produced under a safe environment with all the guidelines. So it showed that out of COVID, you can create some really innovative content.
And I think we'll see more of that across the whole industry, 说实话, 因为在这些标准下, 有时, 如你所说, you put an obstacle in your way and it might become the way. So this may become more of the new norm: remote production, maybe one or two people in a room who are already in their family or in their household, 制作真正吸引人的内容. But those are just two examples of things that we've done just to pivot very quickly. And basically, talent has stepped up and said, "How can we fill in the gap?"
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