Twitch Talks Women Gamers at 电子竞技和体育流媒体峰会

Esports are big businesses, and it's not just a boys' club.

还有不到一个月就要 电子竞技和体育流媒体峰会 (流媒体西部2019的一部分), and one of the highlights will be Twitch's discussion on women in gaming. Twitch副总裁 凯瑟琳·鲍 将与…交谈 布鲁克·索恩, known to fans as "Dodger," one of the internet's most influential gamers.

To give a preview of their discussion and sketch out the current state of gaming for women, 鲍为我们回答了几个问题.

What is the environment right now for women in gaming? 误解是什么?

While I was at IGN, we launched a website for women called Green Pixels, and it failed. I believe this was because women gamers did not want to be spoken to differently than male gamers, 我仍然相信这种感觉今天仍然盛行. 半数的电子游戏用户是女性, but there is still a misconception that women make up a minority. Another misconception is that women only find interest in gaming via male partners, 朋友, 和家人. 事实上, 在游戏的早期阶段, the biggest areas where women gamers congregated were in women-focused guilds, where they built a strong sense of belonging and respect for one another. 过去和现在, women have made their place in gaming through building supportive communities, 而Twitch就是一个绝佳的平台.

Are female gamers getting the same reception from sponsors as male gamers? 品牌应该知道什么?

I believe gaming has become more inclusive now than it has ever been. Communities are losing their tolerance for inappropriate behavior, especially on Twitch. Esports organization FaZe Clan just signed a female Fortnite player who is also deaf. With this comes women gamers gaining as strong a following as their male counterparts in terms of concurrent viewership and brand opportunities. One thing brands should know is that women streamers do not have exclusively female audiences, nor do male streamers have overwhelmingly male audiences. Twitch is a diverse community and we strive to be the place where diversity and creativity thrive.

What do you want people to learn from your upcoming 电子竞技和体育流媒体峰会 interview?

There is an enormous opportunity in investing in female gamers and content creators. 在我们的会议中, we will show brands how to leverage the talent of women to align with KPIs, 通过一个成功的故事讲述, and prove that recognition of women in games has reached the mainstream.

为此以及更多的事情，请参加流媒体西部2019 和电子竞技和体育流媒体峰会, taking place November 19 and 20 in Los Angeles, California.

Photo: A gamer streams live from TwitchCon 2019 in San Diego, California.

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