180ºProductions用Blackmagic Design解决了这个问题

With a background in sales, talking with people and 网working has always come easy to Tony Rushing. 曾在房地产行业和几家航空公司工作过, 他想退休后周游世界, 但生活给了他一个弧线球.

In 2018, 拉什拍摄了一场爵士乐慈善音乐会，以提高人们对癌症的认识, 这是由他妻子的护发和护肤公司支持的吗. 被生产错误所困扰, he then took classes on how to work with professional cameras in studio environments, 三点照明, 编辑, and producing small shows for his local public access television station.

这份爱后来发展成了一家小制作公司 180º作品 has been in business for eight years, based in the beautiful city of Charlotte, NC,” he said. “它的成功源于我对自己的信心, 我与人及客户沟通的能力, and the strong production workflow I’ve developed around Blackmagic Design.”

与有影响力的内容建立联系

Empowering businesses and individuals to tell their stories in a way that inspires and moves their audiences, 180º作品 strives to create content that reflects the unique visions and values of its clients, 虽然超出了他们的期望.

“Our purpose is to create impactful content that resonates with people, 无论是营销活动, 一个纪录片, 或者是音乐视频. We aim to be a trusted partner to our clients and to help them achieve their goals by leveraging our creative skills, 专业知识, 技术工作流程,拉什解释道.

像许多人一样，COVID-19又给了拉什一个曲线球.

“Pre-COVID, we mainly served the wedding industry by way of photography and videography,他接着说. “But if COVID taught us anything, it was just how important it is to stay connected. The desire to learn really intensified as contracts started to cancel or push to the following year because of lockdown. 这就是我们转向并开始直播的地方.”

When Rushing’s wife’s skincare company was picked up by livestream shopping company HSN, 是时候建立一个新的工作流程了.

“Because of COVID, there were no in person appearances on set, so we had to live stream from home. 作为直播的新手, 我看了很多内容创作者, 约瑟夫就是其中之一,拉什指出. “From there, I started looking at switchers and came across the Blackmagic Design ecosystem. 我从ATEM Mini开始，我的工作流程从那里发展起来. I wanted to ensure that I was selecting a future-proof system that would str等h my dollar, 而Blackmagic Design便是这一系统.”

接听电话

从简陋的ATEM Mini开始, Rushing recently upgraded to an ATEM Television Studio HD8 live production switcher, 再加上ATEM麦克风转换器音频输入扩展, as demand for the live streaming and live production side of 180º作品 grew. He also uses two Blackmagic Studio Camera 4K Pluses to capture content and two Blackmagic Web Presenter streaming solutions, as well as Blackmagic Video Assist 5” 12G HDR monitor/recorder and HyperDeck Studio HD Pro broadcast deck.

从ATEM迷你到ATEM电视工作室HD8的跳跃, 匆忙解释, “我们客户的需求在增长, 所以我们得去接电话. I decided to future proof my system by moving away from HDMI and going with an SDI ecosystem. ATEM电视工作室的流媒体, 多视图, 录音和2TB的内部存储都是我们公司的胜利. 也, having MADI within the switcher is a game changer for us as it means bringing less equipment and a quicker setup in many cases.

在选择演播室摄像机时, 我想到了很多事情:负担能力, 分区挂载, 统计灯, SDI和HDMI连接, 被ATEM控制的能力, 等. From conferences to graduations and podcasts, we now have a future-proof, professional workflow.”

“I love that Blackmagic Design is always thinking of the creators that use its products and giving us the updates that we need to stay ahead of the curve,拉什总结道. “I’ve even migrated over to DaVinci Resolve Studio for 编辑 as the application is always evolving. Having that support means I can continue to grow my business and will tackle any more curve balls that life throws at me.”